Digital Media Economics | Brett Caraway

Descriere Digital Media Economics | Brett Caraway

Most media textbooks won′t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk′s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today′s media technologies that will enrich your understanding of their technical, cultural, and social significance.Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action.

The book includes:chapters on early economic thought and political economya two-part overview of the foundations of economics a wide range of examples covering topics such as advertising, user-generated content and smartphones